EVALUATION

So with my entire project as a whole. I firstly planned it all out from ideas, to scripts, to analysing tv and radio ads so I can get a full picture on what I could do. My advertisement was air pods. To make this I used a camera and tripod to take panning shots and close up shots of the air pods. I chose these shots because they looked professional. Then I edited it all on premier pro. For the music for the radio and tv adverts I chose songs that were popular and that would engage a variety of audiences. I also added text onto my 10 second radio advert to add direct address to the audience. I mainly used premiere pro and adobe audition for this project. Premiere pro for editing the tv ads and adobe audition for editing radio adverts, recording ad voice over and edit music for both ads.