DEVELOPING IDEAS

Radio Script 

5 Second Radio advert:

This is the start of a better wireless future. Buy Air Pods now.

20 Second Radio advert:

Tv script

10 Second tv advert:

30 second tv advert:

Initial ideas to make the Tv & Radio Ad

Initial Idea Plan:

In the radio recording I will be saying my script I have already wrote. Add some music that goes with he advert - maybe upbeat music but dampen it so my voice isn't drowned by the music. 

In the Tv advert I will be using panning shots to make it more professional. And to give a true insight of what the product looks like, in different angles and lighting. No one will be in the video.

I will be using a black desk to lay the products on with my greenscreen behind the product.

Type of shots I will be using:

 Then I will be doing a variety of shots for example; Panning shots - left to right, up and down shots, Dutch angle shots, cut away video edit. This to give me a rough idea how I will shoot the product. 

After I Film these shots. I will edit them all in Premiere pro, making the transitions natural and smooth like Apple do. I will then use the ultra key to add a nice background where the greenscreen is. It might be a black background or a nice clean gradient background.

I will be using the photo above, of the model, for my 30 second tv ad at the end. To make it more aesthetically pleasing. I will also add a sticker saying available now and another sticker saying the price. I will make the stickers in Photo Shop.

My research on Air Pods

It is the first of it's kind to produce intelligent high efficiency play back. While delivering a constant and reliable connection. Also the Apple W1 chip enables intelligent connection to all your apple devices and allows you to instantly switch between whichever device you're using.

Infer red sensors detect when each Air Pod is in your ear so they only play once you're ready to listen.

Motion accelerometers also respond to your touch allowing you to access Siri with a double tap. When you're speaking, voice accelerometers recognise the vibration and source of your voice then working with a pair of beam forming microphones reduce external noise.

Each Air Pod provides up to 5 hours of listening in a single charge while the compact wireless charging case delivers more than 24 hours of battery life.

And of course the Air Pods deliver incredible sound.

Air Pods are wireless Bluetooth earbuds created by Apple. They were first released on December 13, 2016. They are sold alongside the premium Air Pods Pro . In addition to playing audio, Air Pods feature a built-in microphone that filters out background noise, which allows taking phone calls and talking to Apple's digital assistant, Siri.

Apple, Inc. designed and created the Air Pods as their first wireless headphones. Target Audience: Demographics and Psychographics Apple's Air Pods is targeted at millennials ages 18 to 34 who are looking to take part in Apple's first ever wireless headphone experience.

Testing conducted by Apple in October 2019 using preproduction Air Pods Pro with Wireless Charging Case and software paired with iPhone 11 Pro Max units and pre-release software. The playlist consisted of 358 unique audio tracks purchased from the iTunes Store (256-Kbps AAC encoding). Volume was set to 50% and Active Noise Cancellation was enabled.

USP For Air Pods