ANALYSIS ON AIRPOD TELEVISION ADVERTS

                In the AirPod advert they use a variety of different angles. This gives us as the audience a true insight of what they                    look like in the most realistic form. They use a panning angle left-right and up and down. This is also to show us the                  full product instead of taking photos in different angles - this makes it look smooth and not edgy and looks like it                      been cut loads of times. In this advert it really talks the technology used to make the product also how it runs.

This advert promotes the product being advertised by wearing the earphone and having a dull filter so it stands out more. Within this advert apple also promotes the iPhone X too. The advert goes from diegetic sound to non-diegetic sound. The diegetic sound is what you can hear for example; the background noise, people talking, cars going by, dogs and beeping from cars. When she plays her music the sound turns to non-diegetic because we can't hear the background noise only the music she is listening to.

Yet again black and white theme or dull coloured filter. Model dancing in the street whilst promoting the product being advertised. This makes it more easier to see the AirPods in the black and white filter because they stand out more. They use the the sound technique from going for diegetic sound to non-diegetic to create a realistic feel for the audience.

How to create a successful Tv Advert

Do not use false advertising as this is illegal.

Catchy catch phrase/slogan. This will make the advert more memorable. You could have smooth transitions to make the advert look professional and sleek to be more memorable too. Make it clear what you are selling - don't make your adverts misleading to what product you are selling. Always include the price - even on a sticker at end of advert. Where you can purchase the product. The brand of the product.

Examples of a successful Tv Advert

In this clip there are three examples of successful Tc Adverts. 

Mercedes:

The Mercedes advert uses a variety of different visual shots. Ambient / background music has been used. I believe it catches the audiences attention and that it makes the advert memorable. Non-diegetic sound and diegetic sound is used within this advert.

Honda:

Has a panning / cutaway shot of the whole car machinery to show us what they have used to create the car. The form of cutaway is like in a form of a dominos game. 

Car on road ad:

It gives a powerful message. That using your phone whilst driving can cause serious injury or even worse death. within the advert you can see the person playing the film on the screen in the cinema he sends a text to the audience and they look at their phone and then the person crashes because thy look at their phone.

Examples of an unsuccessful Tv Advert

Courtesy of Dodd's furniture and mattress:

Tis advert is unprofessional and it was filmed and edited in bad quality. The script was also unprofessional, it didn't engage with the audience. It does contain a memorable catchy phrase. The actors look unprofessional by looking scruffy and not knowing how to present their product in a clear specific, professional manor. 

Trivago:

The actor within in this advert looks unprofessional. His appearance is scruffy, body language is casual overall look unprofessional. The actor's facial expression looks quite malicious. This makes me feel uninvited and most likely other audience members. 

The baby PS3:

This advert is very misleading. The use of a baby doll that comes to life is very creepy. The real question is why is there a baby? This advert overall doesn't make sense. Babies cant even play the PS3 as they don't fit the target audience criteria. Showing gameplay through the babies eyes whilst crying, What is this supposed to imply? It doesn't even contain a unique selling point. 

Depression Hurts:

It is a very pessimistic advert. It makes me and other audience members feel depressed and uncomfortable. This advert is advertising medication to help depression. But you cad do it a safer way by going to your local gp, to get the right help you specifically need. 

Nation Wide:

This advert was very depressing. In the advert the young boy was actually dead. Which would obviously cause significant backlash among media and viewers. It becomes graphic when it shows 'staged' scenes of how children can die in accidents within a home, for example; the drawers that could crush and kill a child. This advert is misleading what they're promoting. What has children's deaths got to do with banking?

Analysing Radio Adverts

This radio advert contains, one main narrator. Has Halloween themed music playing in the background. This radio advert is promoting their new dark meat menu and that it is cheap price. There was screaming sound affects and voice affects. 

In this coke radio advert it includes a main narrator, It has a different variety of background music, sound affects and use of voice effect. Promoting coke a cola. Has many layers of sounds.

In this M&M radio advert it is promoting the new dark chocolate M&M's. It has a main narrator, Contains sound affects and has music playing in the background.

How to create a successful Radio Ad

A radio advert should be something which tries to 'enter an internal conversation that a person is already having with themselves'. In order for the radio advert to be successful it need to be memorable/catchy, it should make the listeners want to buy the product, should be specifically clear as to what you are selling, it should give a clear guidance as the where you can buy the product. 

To make the radio advert memorable you could use humour. There are many styles your advert could have such as; having a serious approach, comedic approach. I would go with the style that best suits the product you are selling.

Do not use false advertising as it is illegal.

Different types of advertising

Billboard:

Billboard advertising is the use of signs along roadways to advertise a wide range of products, services, and causes. In general, the signs used in these roadside advertising campaigns must be over a certain size in order to be truly referred to as a billboard. 

Advantages of Billboard Advertising:

1. Huge and eye-catching
2. Targets a large and diverse market
3. Easily registered information
4. Increased frequency of consumer exposure
5. Effective medium of awareness advertising
6. Targets middle and upper classes
7. Photographic information (strong visual effect)
8. Builds company reputation and product image
9. Quick rise in sales
10. Guaranteed audience

Disadvantages of Billboard Advertising:

Almost everyone has seen a billboard, they are a common sight in cities and along the highways, which is why they are used by business companies. They are a perfect way to send a message about what a company can offer the passers by. Billboards are often tactically placed in locations that make them easy to look at. 

Magazines:

Magazines are a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular target audience. Also in better detail, a magazine is a publication with a paper cover which is issued regularly, usually every week or every month, and which contains articles, stories, photographs, and advertisements. 

Magazines are created to target specific audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine's content important. Magazines provide a wealth of information, inspiration and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more. Targeted Audience. Magazines are created to target niche audiences depending upon the topic or theme.

Advantages of Magazine Advertising:

1. Flexibility.
2. Use of contrast and colour.
3. Authority and believability.
4. Prestige.
5. Audience selectivity.
6. Selling power.
7. Reader loyalty.
8. Extension pass- along readership.
9. Merchandising assistant.

Disadvantages of Magazine Advertising:

1. Long lead time.
2. High cost efficiency.
3. Limited reach in frequency.
4. Clutter.

Newspapers:

A newspaper is a printed publication (usually issued daily or weekly) consisting of folded unstapled sheets and containing news, articles, advertisements, and correspondence. News reports are found in newspapers and are designed to provide people with information about what is happening in the world. News is new information and is usually about something that has just happened. Newspaper articles provide a useful source of information, serving as a primary source of information about historical and current events. Some of the benefits of using newspaper articles as primary sources include: Providing multiple points of view about an issue.

Tabloids within newspapers:

Tabloids are image led, 'popular' newspapers. The 'red tops' are The Sun, Daily Mirror and Daily Star and are so-called because they have red mastheads. The masthead is the large font title at the top of a newspaper front page containing the newspaper's title. 

Advantages of Newspaper Advertising:

1. Target people living in curtain areas or with curtain interests.
2. Responses to newspaper ads and coupon sales are dated and easily tracked.
3. Cost remains relatively low because paper, print quality, and printing costs are lower than the same costs for magazines and direct mail.

Disadvantages of Newspaper Advertising:

1. Newspapers are sold to subscribers outside of a business target market.
2. Limited shelf life because they are read and then thrown away each day.
3. Normally printed black and white, less appealing than colourful magazines.

Leaflets and flyers:

Leaflets and flyers are are a low-cost but effective way to advertise your brand. You can use flyers and leaflets to introduce your brand, promote a new product or service, or advertise sales and special events. Printed flyers can even complement your digital marketing efforts. Flyers and leaflets can offer great benefits to all businesses, no matter how big or small they may be. They are a great way of increasing awareness of who you are and what you offer, but more than that, they provide a way of reaching out to new customers. When it comes to distributing leaflets, the most common way is posting them through people's letterboxes, or passing them out in busy areas. This strategy is a great and cost effective way to target your local demographics, as you can't reach more of your local consumers than by posting a leaflet to their house. 

Advantages of Flyer/Leaflet Advertising:

1. Total control over words and visuals.
2. Total control over who gets it and where.
3. Very flexible.
4. can be done yourself.

Disadvantages of Flyer/Leaflet Advertising:

1. Expensive for mass production.
2. Changes will make them out dated.
3. In case of competition they become more expensive.

Television:

Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate how your product or service works and how it's packaged so prospective customers will know what to look for within the advert and if they're interested. 

Advantages of Television Advertising:

1. A wide variety of demographic audiences watch TV.
2. You can watch TV anywhere.
3. TV attracts local viewers.
4. It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.
5. Mass coverage.
6. Increase in production creativity.

Disadvantages of Television Adverts:

1. High production cost.
2. High-air time costs.
3. Limited selectivity.

Social Media:

Social media marketing is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. Advertising through social media has been shown to increase brand recognition. Regular posting on social media platforms allows companies to interact with the clientele on familiar grounds. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say. Social media contains a variety of different demographic audiences.

Advantages of Social Media Advertising:

1. Social Media Marketing (SMM) and Search Engine Optimization.
2. Equal chance to all post their views and comments.
3. Online promotion of business, products and services.
4. Engaging the costumers. Customers can write their views about the product or services.

Disadvantages of Social Media Advertising:

1. Information overload.
2. The quality of the content isn't always reliable.
3. To many fake ID's and scammers.
4. Freedom to post negative comments on other competing brands. - can become a toxic place.

Radio:

Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive script over appropriate music in the background. Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service. Radio advertising allows you to deliver a short and powerful message to your target audience. 

Advantages of advertising on Radio:

1. Radio offers a high degree of selectivity through geographic coverage by a large number of stations and various programme formats.
   
2. Cost advantages are quite significantly low with radio advertising. 
3. Among all the media, probably radio is the most flexible as it has a short closing period.
4. Reach and Frequency.

Disadvantages of Radio Advertising:

1. Audio only.
2. Creative limitations.
3. Fragmented audiences.
4. Short-lived and half heard adverts.

Different Techniques Used Within Adverts

Logo:

A logo is an important part of a company's message, marketing and image because it immediately conveys to the viewer the company's mission and values. It keeps the company ever-present in the consumer's mind when it is easily recognized for it's unique, recognizable logo. The companies logo is used consistently on all company advertising and communications. For example the red play button for Youtube.

Unique Selling Ponit (USP):

Using a USP is a great marketing tool to help position and sell your product.  A USP is a factor that has been identified as the one that makes a company's product or service different from and better than their competitors.

Hard Sell:

A hard sell refers to an advertising or sales approach that features especially direct and insistent language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. Hard sell ads are intended to motivate customers to take action or buy quickly. They are especially useful in sales promotions where the point is to attract customers with a limited time discount or deal. You also can use hard sell language with fear appeals or anxiety appeals, such as when promoting a home alarm system. 

Soft Sell:

In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low-pressure, persuasive and subtle sales technique, it may not result in a sale the first time a product is presented but helps to encourage repeat sales.

Slogan:

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create slogans to use in various marketing efforts in hopes that the phrases will stick in people's minds. Using a slogan/catchy phrase makes the advert memorable.

Icon:

Using an icon defines and identifies the brand through the product. Another reason we use icons is because they are admired icons get audiences to engage with the communications. The reality is people don't pay that much attention to advertising. As such, destination advertising, like all advertising, has to fight to be noticed. 

Endorsements:

Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service. Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.